Currently B2B Only - Please contact us directly for orders under $500 USD

About Us

Global Reach: Our Agents Span 68 Countries and Counting

Truelove is proud to have a network of agents across 68 countries, making our products accessible to pet owners around the world. This global presence allows us to provide exceptional service and high-quality products wherever our customers are.

Brand Story

Truelove is a global pet accessories manufacturer known for durable, well-designed collars, harnesses, and leashes. With more than fifteen years of product development and over 10 million units sold in 68 countries, the brand has built a reputation for quality and reliability across retail and distribution channels.

Each product is made with carefully selected materials, including U.S. Cordura for strength, 3M reflective trim for visibility, and Italian Vibram components for traction and comfort. Truelove is also Bluesign-certified, reflecting high standards for safety, sustainability, and responsible manufacturing.

TrueloveUS serves as the exclusive distributor for the American market. We partner with retailers who want dependable inventory, strong margins, and products that deliver on performance and value for their customers.

Inception and First Product Launch

Truelove is founded by Wu Yongjin, an outdoor enthusiast and clothing designer, after a hiking trip with his dog Mountain on the ancient Silk Road in Xinjiang province, China. Mountain’s injuries during the trip inspire Wu to create the first Truelove pet shoe, and the brand is born.

Meeting International Standards

At Truelove, we are dedicated to providing products of the highest quality that meet international standards. We believe that our commitment to product quality reflects our core values of excellence, integrity, and customer satisfaction. We strive to exceed our customers’ expectations by continuously improving our products and services, and by maintaining rigorous quality control measures throughout our production process. Our dedication to meeting international standards is a reflection of our commitment to providing our customers with the best possible products and service.

Innovation and Patent Portfolio Growth

Since 2010, we have been dedicated to innovation and continuously developing new products that meet the needs of our customers. Over the years, our hard work has paid off, resulting in the acquisition of 37 patents for our products. Our commitment to research and development has enabled us to stay ahead of the competition and maintain our position as a leader in the industry. We will continue to strive for innovation and growth to ensure we provide the best products and services to our customers.

Product Line Expansion and Diversification

Truelove offers a wide range of products for pets, with a focus on dogs. Our product lines include dog harnesses, collars, leashes, shoes, apparel, pet carriers, training gear, safety gear, and accessories. Additionally, we have a selection of products designed specifically for cats under our “Kitty” category.

Commitment to Sustainability and First Eco-Friendly Product Launch

As a company committed to sustainability, we are proud to announce the launch of our first eco-friendly product. We recognize the importance of protecting our planet and strive to minimize our environmental impact by utilizing sustainable materials and reducing waste in our production process. Our commitment to sustainability goes beyond just our products, as we constantly seek to improve our sustainability practices throughout our entire operation. We believe that by prioritizing sustainability, we can make a positive impact on the world and create a better future for generations to come.

Global Expansion and Agency Network

Our brand has always been committed to expanding its presence globally and building a strong agency network. As of 2022, we have established partnerships with agents in 65 countries, enabling us to reach customers around the world with ease. Our global expansion has allowed us to share our products and values with a wider audience, while also fostering relationships with local businesses and communities. We are proud of our achievements in building a strong agency network and will continue to prioritize global growth as a key part of our brand strategy.

Rapid Growth and Expansion

Over the past few years, our brand has experienced rapid growth and expansion, fueled by our commitment to quality, innovation, and sustainability. From our humble beginnings to our current status as a global leader in the industry, we have continued to push boundaries and set new standards for excellence. As we look towards the future, we remain committed to our values and excited to see what lies ahead.

Get in Touch

TrueloveUS is currently securing agreements with distributors and pet stores for shelf space in 2026. Please submit your information and we will get back to you soon.
Phone
(941) 350-2442